Blockbuster · a worked example

Making the Intangible Tangible

Name it · Measure it · Optimise the outcome.

Turning a route-planning judgement into options you can compare — and a choice you can defend.

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The bottom line

Name and measure what matters — here, five risks — and route-planning becomes an optimisation problem. For you, that buys four things:

🛡 Defensible

Every route shows why it was chosen — the assumptions are explicit, auditable and repeatable.

⑂ Options

Several genuinely different courses of action — not one black box.

🎚 Control

Your priorities drive the result. The maths serves judgement.

⚡ Speed & consistency

Seconds, not hours — and the same answer every time.

The rest of this talk pays off each promise. Watch the badges below.

The problem we're solving

Move a team from A to B across ~50 km of country. Not all ground is equal — some is dangerous. There are countless routes.

What matters more?

There's no single "best" — drag the slider and the sensible route changes. Today an expert eyeballs this: slow, varies by planner, hard to justify.

The move: make it measurable ⭐

Name the factors that matter — here, five plain risks. Put a scale on each (0–1). Then score every patch of ground: vague "danger" becomes data.

one patch of ground

  The same machinery fits any factor you can name — risks, or success factors like distance.

Proof ① — you stay in control

How much each risk matters is your call: a dial per risk. Low = avoid it; high = tolerate it. The maths serves your judgement, it doesn't replace it.

Drag a dial. Tolerate the bandits and the route takes the shortcut through the town; avoid them and it swings well clear.

One number per step

Combine the dialled risks (plus a little for distance) into a single cost to cross each patch. A route's cost is just the sum of its steps.

walking the route
running total: 0.0

  Each bar is one step's cost, coloured by which risks drove it.

Proof ② — fast & consistent

With a cost on every step, finding a cheapest route is a well-understood problem. The computer weighs thousands of paths in a blink —

 ·  same inputs → same answer, every time.  

Proof ③ — options, not one answer

We deliberately surface three genuinely different routes — then you choose the one that fits the day.

Same map, same metrics — the planner's best route plus two real alternatives. The decision stays yours.

Proof ④ — defensible by construction ⭐

Every route carries its reasons: the cost, broken down by risk, step by step. Click any step to see why.

cost per step (click one):

Total → route → step → reason. "Why not the faster route?" — here's the answer, by risk.

Back to the bottom line

Name ityour judgement: the factors
Measure itscore each, 0–1
Optimise the outcomeyour appetite → 3 routes

The old way

Eyeball the map → one route, in someone's head, hard to justify and impossible to reproduce.

The measured way

Name the factors → measure them → optimise the outcome: three defensible options, under your control, in seconds.

All four promises — now paid. ↓

What it unlocks

One consistent method across every planner and scenario — and what-if in seconds as conditions change: a storm rolls in, night falls, a road closes. Re-dial, re-plan, re-justify.

The metrics don't make the decision — they make your decision explainable.